JackFetch Posted April 30, 2009 Report Share Posted April 30, 2009 Hasbro is partnering with Discovery Communications to take a 50% stake in the Discovery Kids cable channel. Outlet will relaunch in late 2010 under a new name, and airing original programming based on Hasbro properties such as Scrabble, Cranium, G.I. Joe, Tonka, Transformers, Trivial Pursuit and Romper Room. Current Discovery Kids fare, such as "Bindi the Jungle Girl," "Hi-5" and "Flight 29 Down" will also continue to be included in the new set up. As part of the deal, the joint venture will also take a minority interest in Hasbro.com. Deal reps the latest move by Discovery under topper David Zaslav to make over its cable nets. Discovery previously formed a 50/50 venture with Oprah Winfrey to turn the Discovery Health Network into the new OWN channel; it also relaunched Discovery Home as Planet Green. It's also the latest prong in Hasbro's Hollywood strategy. Hasbro earlier pacted with Universal, which has turned its properties into movies such as "G.I. Joe: The Rise of Cobra" and "Transformers: Revenge of the Fallen," and is also developing a movie based on the board game "Candy Land." Hasbro prexy/CEO Brian Goldner said the company is now "reimagining the potential of our incredible portfolio of brands well beyond traditional toys and games." Under the joint venture, Discovery Communications will receive $300 million for the assets related to Discovery Kids Network in the U.S. A board of directors will be formed with equal representation from both sides; Discovery will oversee ad sales, distribution and other operations, while Hasbro will handle studio programming. Also, Hasbro said it will put together a creative team to create projects based on "Romper Room," Tonka, "G.I. Joe," "Transformers" and "My Little Pony." The channel, geared toward kids under 14, will also continue to air educational/informational content, both sides said. Recruitment is now underway for a president and general manager for the channel. "The combined assets of both partners provide a compelling platform for building a trusted children's destination," Zaslav said. The channel, which is expected to be in nearly 60 million homes at relaunch, will continue to be run as Discovery Kids for now. Discovery will continue to hold rights to the Discovery Kids name for its international networks, as well as licensing and merchandising. http://www.variety.com/article/VR111800302...=1&nid=2562 Quote Link to comment Share on other sites More sharing options...
dc20willsave Posted September 29, 2010 Report Share Posted September 29, 2010 The new network, The Hub, starts on October 10th taking the place of Discovery Kids. Neither Transformers Prime or GI Joe Resolute are on the schedule for the first two days. However, I'm more excited for being able to watch Fraggle Rock and the 1960s Batman series to care. Quote Link to comment Share on other sites More sharing options...
Koete Posted September 29, 2010 Report Share Posted September 29, 2010 1960s Batman series Quote Link to comment Share on other sites More sharing options...
Guest TFG1Mike Posted September 29, 2010 Report Share Posted September 29, 2010 I think it's the old batman cartoons with casey kasem as Robin not the live action show. Quote Link to comment Share on other sites More sharing options...
dc20willsave Posted September 30, 2010 Report Share Posted September 30, 2010 I think it's the old batman cartoons with casey kasem as Robin not the live action show. Nope, the episode in question, "Hey Riddle Diddle" is the first episode of the live action series. Quote Link to comment Share on other sites More sharing options...
Koete Posted September 30, 2010 Report Share Posted September 30, 2010 Well, guess I'll check the channel out. Quote Link to comment Share on other sites More sharing options...
KnightWing Posted September 30, 2010 Report Share Posted September 30, 2010 60s Batman?!? Holy hell yeah! Quote Link to comment Share on other sites More sharing options...
ShaunKL Posted September 30, 2010 Report Share Posted September 30, 2010 Holy Heart Failure! This is a big thing right? The last place I remember being able to watch 60's Batman was a few years back on TVLand. Quote Link to comment Share on other sites More sharing options...
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