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The Master

New DC logo!

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DC Comics & Warner Bros. Unveil New Logo

DC Comics, a Warner Bros. Entertainment Company and the world's largest English-language publisher of comics, unveiled a new DC Comics company logo today that will appear on comic books, graphic novels and, for the first time ever, on films and television series based on DC properties. The new DC logo will make its first appearance on a DC Comics cover May 25 when the company publishes DC Special: The Return of Donna Troy #1 and will then appear on the entire DC line the following week. An animated version of the new DC logo premieres June 15 with the release of Batman Begins, the highly anticipated Warner Bros. Pictures film directed by Christopher Nolan and starring Christian Bale, Michael Caine, Liam Neeson, Katie Holmes and Morgan Freeman.

For more than 70 years, DC Comics has provided entertainment for every age group and interest. In 2005, DC Comics is entering a new phase of growth with the launch of an exciting line-up of new publishing projects, feature films, television programming, licensing ventures and collectible products. The new logo, created by Josh Beatman of Brainchild Studios, highlights DC Comics' ambitious media plans for the future and represents the latest step in Warner Bros. Entertainment and Time Warner's commitment to maximize the value and exposure of DC Comics.

"DC is a unique and powerful asset whose characters have long been exceptional performers for Warner Bros. with billions of dollars in cumulative sales," said Kevin Tsujihara, Executive Vice President, Corporate Business Development & Strategy, Warner Bros. Entertainment. "This new logo and branding program is a statement that the DC brand is a strategic asset and vital tool in our approach to creating and developing films, television, merchandising and games."

"For generations, comic book fans have been loving supporters of the DC brand: voting us their favorite publisher, counting on us to provide a universe of imagination and entertainment, and looking for our mark as an invitation to try new characters and titles," commented DC Comics President and Publisher Paul Levitz. "With the introduction of our new logo and a comprehensive branding program, we're inviting our fans in all media to continue to count on the DC brand standing for the best comics, classic characters and a fantastic creative experience."

dc_logo_2005.jpg

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Eh, looks okay, apart from the fact the 'DC' looks like it's surrouded by a Captain America shield.

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I can see why you'd say that. Frankly, I'm still partial to the old "bullet" logo, but this will grow on me.

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Wow. That is truly terrible. I can understand wanting somethng a little less "comic-booky" as they venture into film and all that, but that's hideous.

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That seems like something to put in the corner of a copyright page, not something to brand books with. Considering that, according to the source article, this is just a logo that they submitted for trademark protection, I doubt this is meant to actually replace the current one in every instance. Maybe it'll go on DC-related brands that aren't explicitly superhero-related, or maybe it's meant for more "business-like" uses.

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Yeah, I can see that being on memos and business letters or before a movie from the 80s, not on the corner of my comic book.

Oh! That's what this reminds me of! It looks like an 80's production company logo!

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It looks much better in color and The Watchmen one is kinda neat, but it's still hard to tell that's supposed to be a pealed-back D.

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All the colors and styles are really neat, but I still prefer the old one. And yeah, unless you already know it's "DC", it's hard to know what that logo is supposed to be.

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I can see what they were going for with the flipping page look, but there is just too much going on with this. Whatever happened to simple iconic logos?

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It's still stupid. Even with the different colors and backgrounds in the C, it still looks like a generic template you would get with your powerpoint presentation.

Also, convenient that comments are not allowed under DC's posting of their new logo.

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It's still stupid. Even with the different colors and backgrounds in the C, it still looks like a generic template you would get with your powerpoint presentation.

Also, convenient that comments are not allowed under DC's posting of their new logo.

If it's on the source, they disabled those a while back, as people forgot the phrase "Just because it's the internet, does not give you the right to be a dick."

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Out of everything, the bullet still works best. There was a reason it lasted so long.

This new design looks like a bunch of industrial logos my dad used to get on free pens and polo shirts when he went on business trips to trade conventions. Snooze...

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If it's on the source, they disabled those a while back, as people forgot the phrase "Just because it's the internet, does not give you the right to be a dick."

Oh I thought they still allowed comments on postings for their monthly previews posts so fans could say how excited they were for new books.

Regardless, it's still unfortunate because now the consumers, the ones who legitimately care how the brand they purchase from presents itself, cannot express in a simple way that they dislike the static, stuffy corporate image they project with this new logo.

Out of everything, the bullet still works best. There was a reason it lasted so long.

This new design looks like a bunch of industrial logos my dad used to get on free pens and polo shirts when he went on business trips to trade conventions. Snooze...

I agree completely.

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I can see why they are changing the logo (even if I don't want them to) but I don't see why they are changing it to that... Thing. I didn't even realize that was supposed to be a D peeling back. I wish they would just stay with the one we have now. I love it.

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