Fortune article on rising anime/manga popularity

James D.

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They will get behind you as a company. You don't have to spend a dollar in marketing; you just have to be friends with them.

Very true. You never see comericals for the new Inuyasha boxed set or the next Bleach manga, but they still sell. The people who follow a series will find out the release dates because they truly enjoy, not because some commercial says its great.

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