Want a Whopper? Ditch your Facebook friends!


Missy

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Burger King drops 'Whopper Sacrifice' Facebook application

—Kevin Pang

January 16, 2009

Looks like you'll no longer be able to find out which of your Facebook friends value a free burger more than their online relationship with you.

After 233,906 users of the social networking site found themselves "de-friended" in the name of a hamburger, Burger King has pulled the plug on its attention-grabbing "Whopper Sacrifice" campaign.

In the online promotion, Facebook users received a free Whopper coupon in exchange for dropping 10 friends from their account. But "Whopper Sacrifice" was shut down Wednesday after Facebook informed Burger King that it does not allow applications to notify users when they're dropped from a friend's list.

Rather than comply with the policy, Burger King decided to halt the publicity campaign altogether.

Said Facebook spokesman David Swain: "After constructive conversations with Burger King and the developer of the application, they have decided to conclude their campaign rather than continue with the restrictions we placed on their application."

And from Burger King's perspective: "Ultimately, based on philosophical differences, we decided to conclude the campaign and chose to 'sacrifice' the application," said company spokeswoman Katie Boylan, surely with a straight face.

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