I don't think most kids even know comics exist. It's not surprising, considering that they're mostly sold in comic book stores. It just sucks, because kids still love superheroes, and I'm sure there are tons of kids who would read them if they were available to them in a place that they could actually get them from, at price they could afford. I think they just need to be promoted correctly.
Take the Young Justice cartoon: I think it's a given that it will sell toys, so why not attach a little comic book inside that tells a story about the character it's attached to. Whack an advertisement at the back for a Young Justice comic book, which would also be available in the same places you can get the toys from (aka supermarkets and toystores), and bam! A whole bunch of older kids are reading comics.
Maybe they could do something similar with Blue Beetle. I felt sad reading through the issues of the last Blue Beetle series, because it was a fun comic that never made it into the hands of its target audience. That’s a book that was perfect for a young adult audience, considering that it was a new, younger Blue Beetle, who had to deal with teenage problems.
I’ve heard rumblings that the cartoon version of the character on Brave and the Bold (which is damn similar to the current comic Blue Beetle) was really popular, and I imagine that’s one of the main reasons why a live action show is coming our way. I think that’s another great platform they could use to release a new comic series of a similar tone to the last series, provided that it took place outside of DC continuity.
I don’t know. I’m tired and I’m probably rambling, but I don’t think it would be that hard to get kids reading books if Marvel and DC just experimented a bit. Maybe they just don’t care at this point, or they don’t think it’s worth the risk. Maybe I’m way off and everything I’m suggesting would probably fail horribly. I just wish they’d give it a shot.